NEW

Vivid LIVE

Concept to execution

Visual Design | Concept Development

Vivid LIVE is a one-of-a-kind contemporary music & culture event that consistently defies expectation and breaks new ground. A unique and creative experience, embedded in all touch points within the House. 

We saw a strategic opportunity to tap progressive trends in music, culture and technology. We used them to reinterpret the Opera House to create moments that connect and inspire. We identified four territories to explore. 

TERRITORY #1   ANALOGUE APPROPRIATION / LO-FI IRONY   Counterculture irony, Culture jamming

TERRITORY #1 ANALOGUE APPROPRIATION / LO-FI IRONY
Counterculture irony, Culture jamming

TERRITORY #3  OP-ART / STEREOGRAMS   Sound waves   frequency patterns,   binary patterns

TERRITORY #3  OP-ART / STEREOGRAMS
Sound waves frequency patterns, binary patterns

Exploration

TERRITORY #2    ANALOGUE DISTORTION   VHS jitter, data moshing,   pixel/ dot matrix

TERRITORY #2  ANALOGUE DISTORTION
VHS jitter, data moshing, pixel/ dot matrix

TERRITORY #4   RETRO VISUAL REALITY   

TERRITORY #4 RETRO VISUAL REALITY
 

We wanted the look and feel to be glitchy. Like a visual pirate radio takeover of the Sydney Opera House. The "remembered" visuals of a VHS tape being recorded over again and again.

It connects the now with the overdubbed and intersecting memories of the past. We explored the use of glitch noise and the visual trickery of data moshing used in videos for Chairlift where the glitch becomes part of the art.


Testing

COLOUR RESEARCH |   PLACEHOLDER TESTING

COLOUR RESEARCH | PLACEHOLDER TESTING

COLOUR RESEARCH |   PLACEHOLDER TESTING

COLOUR RESEARCH | PLACEHOLDER TESTING

COLOUR RESEARCH |   PLACEHOLDER TESTING

COLOUR RESEARCH | PLACEHOLDER TESTING

EARLY EXPERIMENTATION |   OP-ART / STEREOGRAMS

EARLY EXPERIMENTATION | OP-ART / STEREOGRAMS

SINGLE PROP TESTING – GLITCH

SINGLE PROP TESTING – GLITCH

SINGLE PROP TESTING – DEEP ETCH

SINGLE PROP TESTING – DEEP ETCH

SINGLE PROP TESTING – GLITCH

SINGLE PROP TESTING – GLITCH


Final Execution